How colleges are using artificial intelligence to improve enrollment and retention

Source: Forbes


In this contribution to Forbes, Michael T. Nietzel provides a practical and informative overview of how AI is being used in the context of enrollment and retention in higher education. 

He explains that AI-powered chatbots and virtual assistants are being used to provide personalized support to students throughout their academic journey, from the admissions process to graduation. 

AI is also being used to analyze student data to identify patterns and insights that can help colleges make data-driven decisions about recruitment and retention strategies. 

The article concludes that AI has the potential to transform the way colleges attract and retain students, but emphasizes the need for colleges to use this technology ethically and transparently to ensure that students' privacy is protected.


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