The role of AI in optimizing supply chain management

From the receipt of raw materials to the point of sale, the implementation of artificial intelligence (AI) in the supply chain can improve every stage that characterises the supply chain. 

Using AI, companies can optimise logistics, inventory management and more.

Marketing departments can use predictive analytics to analyse the behaviour of (future) customers. AI is not limited to analysis, and the use of AI with robotics will improve and optimise the handling of goods, as well as the quality of life of the people who handle them.

If AI brings improvements to supply chain management, its use also brings two major challenges. The first is integrating AI into existing supply chains. The second, and by no means insignificant, challenge is data quality.