How to promote ethical business when you have biased data

What does your company need to do to promote ethical business? This is the question that data scientist Micaela Kaplan tries to answer.

For Micaela Kaplan, the basic recommendation is to recognise that all data models have natural biases because the data comes from the real world.

The next step is to identify and analyse the elements that create bias in order to reduce their impact as much as possible.

Finally, Kaplan recommends challenging data models rather than changing them.