AI based decision making:
Combining strategies to improve operational performance

Source: Taylor & Francis


A. Al-Surmi, M. Bashiri, and I. Koliousis provide decision-makers with a deep learning-based model that leverages artificial neural networks (ANN), to improve decision performance using marketing and IT strategy. 

Towards this end, the researchers used strategic decision-making theory, which involves structural equation modeling (SEM) and the use of an artificial neural network (ANN) algorithm. 

The paper details the researchers' hypotheses and conclusions. The article begins with the details of the theoretical research and then their research into existing algorithms and those they have implemented.

 Much more than the provision of a new algorithm, the researchers provide a theoretical, methodological and empirical contribution to understanding AI’s potential role in organizational decision-making.


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